PRODUCT DESIGN, Web, 2020
UX Design by me I UI Design by Snir Partosh
LEADION
Leadion is an Israeli startup that offers an interactive platform for the popular game named 'Legends of the Runeterra'. Gamers are able to track their movements as well as their competitors and improve their playing ability. We designed a Leadion landing page as part of an Hakathon led by Create
Deliverable
Landing page which demonstrate how gamers can improve thier gaming preformance , leading them to downloading Leadion's App.
The Challenge
The content strategy was the first major UX hurdle since I needed to fully map out the digital experience in order to determine what content would need to be displayed in order to show visitors that by using the app, gamers will easily enhance their gaming performance and will assist them reaching their desired rank.
Build a landing page for Leadion that will showcase the value of the App for gamers looking to improve their gaming performances. The landing page should encourage visitors to download the App.
Goals
Project Details
Research Methods
Leadion's leanding page was inspierded by various leading games such as Riot Games, Monster Hunter Rise and many more. I was always fasinating by gaming and their reach world of colors and innovation. During this project I've learn about what's keeping gamers’ attention - One of the most amazing things about the gaming ecosystem is the evolving sense of community and the role communities play.
GAME INFO
Gaming isn’t just for gamers; it’s also for viewers
Communities have become more interconnected with each other outside the games themselves by creating and consuming related content. On YouTube, gaming content continues to grow year over year. Globally, there were over 100 billion watch time hours of gaming content and 40 million active gaming channels on YouTube between October 2019 and September 2020.
This documentation is the result of the incredible effort and expertise of a talented team. Everyone made an enormous contribution to this project by dedicating time, brainpower and creative energy.
Team work
HERO
Team work
Communities have become more interconnected with each other outside the games themselves by creating and consuming related content. On YouTube, gaming content continues to grow year over year. Globally, there were over 100 billion watch time hours of gaming content and 40 million active gaming channels on YouTube between October 2019 and September 2020.5
Team work
This documentation is the result of the incredible effort and expertise of a talented team. Everyone made an enormous contribution to this project by dedicating time, brainpower and creative energy.
Top game developers see a much higher retention than industry average, suggesting they are building games people love to keep playing. The best monetization experiences for you and your users are when you’re able to offer them something of value in return that is aligned with their preferences. These preferences and behaviors have continued to evolve within the past year
Valuable content
To tackle the challenge of communicate product’s benefits and emphasis on what makes Leadion unique, I created an information architecture based on gamer's needs. The primary audience’s key actions are featured in the primary navigation. We know that the majority of the users are coming to the site to better understand product's capabilites and value, and it’s important that that information is clearly displayed to users when they land to convey the feeling of transparency. The secondary navigation includes items like ‘FEATURES’, ‘FAQ’, and link to Reddit community for a live game ,with members sharing their ideas and impressions.
UX solution
Top game developers see a much higher retention than industry average, suggesting they are building games people love to keep playing. The best monetization experiences for users are when wer are able to offer them something of value in return that is aligned with their preferences.
Valuable content
